Tag Archives: app marketing

Big Red was right

Hello all, We have some very exciting news to share with you… Earlier this week we successfully completed the Android version of The Birthday Genius. And for those who missed yesterday’s announcement via Facebook, we also completed the iPhone version. Two big wins !! Now we’re busily working to get the iPad version and also complete […]

Should I set a goal of how many downloads I want to achieve, what happens if no one downloads?

Hello all, Last week I told you that we wanted to launch this The Birthday Genius App on or by, 6 November. That’s two months away, right ? Oh holy crap…that’s only 53 days ! So whilst the development team has been chugging away at fixing all of the small bugs and the marketing team have […]

Final touches are finally being made… do I call it or don’t I?!

Hello all, We’ve officially passed the one year mark since this venture started. Woohoo…I think. But where the hell is this app ? I’m sure you’ve heard me say numerous times that we’re in the home straight, that testing is close…but now I’m going to put it out there and say that I want to launch […]

Testing, testing, 123…but what the heck do I do?

Happy New Year! Over the Christmas and New Year break I have had quite a few people ask about The Birthday Genius app, wanting to know when it’s going to be available. It excites me A LOT that people want to see it, because it proves they already know that it’s going to help them […]

Week 6 – Who loves a challenge? Gettin’ my mojo back!

So much app building to do, so little time… so I’ll make this really quick! Sometimes all it takes is a compliment from one person to lift your mood. “Good luck pal,” from someone unexpected was all that was needed for me to ‘get my mojo back’. After feeling like I was stuck in a rut, […]

Week 4- If you build it, they will come… right?

Just after I’d signed the contracts with the app development company to actually start the build of my mobile app, I started to panic. I wondered what the app would look like? Would it work? And would people buy it? I felt like I’d just jumped out of a plane and was waiting for my […]